Testing a Campaign Pre-Launch

Prior to launching a campaign, you should always make sure that the moving parts work as expected. To test traffic through a campaign, use the steps detailed below.

This article is part of our Partner Center Basics series.


Before testing, set up the following:

Note: This testing process assumes that you’re using an external tracking system. If you aren’t, contact us for assistance in testing your campaign.

1. Contact Advertiser

The first step in testing your campaign is to confirm all the parts. After setting up measurement URL and postback URL templates, make contact with your advertiser to ensure that everything is in order on their end.

Get Measurement URL

Advertisers generate measurement URLs (their tracking links) for you in Attribution Analytics. Most partners use a tracking system outside of TUNE Partner Center, and you’ll need this measurement URL to set up the campaign in that system.

Because you’re an integrated partner, the measurement URL generated by your advertiser already includes macros you defined in your template. Contact your advertiser to receive the measurement URL and resolve any discrepancies if necessary.

Next, manually add your test device’s iOS or Android mobile identifier (iOS IFA or Google AID) to the measurement URL. This is for the purposes of testing, and should be done even if you wouldn’t normally use the device identifier in the campaign. To do so, first append &ios_ifa=IDNUMBER or &google_aid=IDNUMBER to the end of the measurement URL. Then, replace “IDNUMBER” with your test device’s mobile identifier.

Confirm Postback URL Configuration

Advertisers must configure postback URLs for you to receive notifications about installs and post-install events. In TUNE Partner Center, go to the Postback URLs page to ensure that the advertiser’s postback URL configuration matches your needs. Contact your advertiser to resolve any discrepancies where necessary.
If no clicks or installs have been run through this advertiser before, it may take up to 24 hours for the advertiser to appear in your system. You can still trigger clicks and postbacks, but they won’t be visible in TUNE Partner center until the advertiser is as well.

2. Set Up a Test Campaign

Next, set up a campaign in your external tracking system using the above measurement URL. Do not have advertisers test the measurement URLs for you. Advertisers who try to test in this manner are skipping your tracking system, and macros from your tracking system will not be replaced with actual values.

Once your campaign is set up, you’ll have a tracking link (or equivalent) from your tracking system.

If you aren’t able to set up a test campaign, try setting up a live campaign with a small budget. When real users click the measurement URLs and install the mobile app, your system should receive notifications of the install and other events.

3. Perform a Click

To test the measurement URL, email yourself the tracking link from your test campaign. On your test device, open the email and click the link (or ad that embeds it). This click should redirect you through Attribution Analytics to the appropriate app store.

Next, view your advertiser in TUNE Partner Center. In the Test Logs tab, select Clicks:

This report shows click events logged by Attribution Analytics, including the values of any replaced macros. Verify that an event was logged for your test click. If the click doesn’t appear, check that your test campaign is using the appropriate tracking link.

4. Download, Install & Open the App

To test the install postback of the mobile app, install the app after your tracking link redirects you to the app store. Open the app so that Attribution Analytics captures your device information and matches the install event with the click event. If you need to test post-install events, follow your advertiser’s testing directions using the same testing device.

Now in TUNE Partner Center, view your advertiser. In the Test Logs tab, select Installs to view install events logged by Attribution Analytics. Verify that you were properly attributed with the install. Then select the Events tab to verify data for post-install events.

If the install event or post-install events don’t appear, then thoroughly check everything in the previous steps before running the test again. You can get further help diagnosing your campaign by selecting the Postbacks tab, which includes failed postback attempts.

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