Setting Up Postback URLs

Advertisers use postback URLs to notify you of conversion events. By default, you can only set up postback URLs for install events. Before you can set up postback URLs for post-install events, your advertiser needs to set up that event type for you in their Attribution Analytics account.

This article is part of our Partner Center Basics series.

Where to Go

To add new postback URLs or view existing ones, go to the Postback URLs page from the main navigation:

You can use this page to ensure that your advertiser set up postback URLs properly, and to add postback URLs for events you have access to.

Adding a Postback URL

You can create a postback URL as long as your advertiser has given you access to both the app and the corresponding event type (such as a registration or in-app purchase).

To add a postback URL, click the Create button at the top of the page. In the form that appears, provide a Postback Name that you can later reference. Then enter or select an Advertiser, Mobile App, and Event type from the available dropdown menus.

In the following section, select a Postback URL template to use. This populates other fields in the form based on values previously defined in your template. In the final section of the form, add any other parameters you want to append to your postback URL in the Key column, with their corresponding values in the Value column.

As you work through the form, you can preview your postback URL at the top of the page. Once you’re finished, click Save to add the postback URL. Notifications may take up to five minutes to appear after you add a postback URL, so we recommend taking a short break before testing.

Postback URL Templates

You can set up postback URL templates for installs, registrations, purchases, and other events. In Attribution Analytics, your advertiser will be prompted to input values for any appended parameters. After defining those values, they will see an updated postback URL.

Note: Individual postback URLs created from templates cannot be changed. If an advertiser has very specific needs for a campaign, it may not make sense to use a postback URL template.

Additional Resources

To see how advertisers can work with your postback URLs, read the Attribution Analytics documentation on setting up postback URLs.

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