Unlike your other advertising partners (publishers), the Twitter Self Serve integration in Attribution Analytics includes a simplified setup to notify Twitter (Ads, Organic, and Ads API Partners) of your app events. By adding your mobile app to the integration, the events you associate with that app automatically populate within the Twitter integration itself, and by enabling them in your event sharing settings, they are shared with Twitter (through postback URLs).
After your campaigns are active in Twitter, Attribution Analytics notifies Twitter's real-time endpoint of conversions (i.e. installs and other events). If responsible, Twitter then returns back to Attribution Analytics the corresponding conversion data (i.e. impressions and clicks) which we use to attribute the install. Corresponding installs, opens, and other events are notified to Twitter based on your event sharing settings.
The following diagram shows how Attribution Analytics integrates with Twitter for mobile app attribution and analytics: Attribution Analytics attributes the install, Twitter notifies Attribution Analytics of impressions and clicks, and Attribution Analytics notifies Twitter of the install attributions.
Setting up the Twitter - Attribution Analytics integration is streamlined and requires next-to-no manual setup. Note: Before you can setup the integration, you need to already have setup Twitter campaigns. If you have not done so already, please follow the steps provided below.
- Login to your Twitter Ads account.
- At the very top of the page, click/navigate to Conversion tracking, click Mobile app events, and then click Go to Mobile App Tracking as shown in the following screenshot.
- In the Leaving Twitter Ads dialog box, click Go to Mobile App Tracking as shown in the following screenshot.
- Login to your Attribution Analytics account.
- On the Twitter page, click Enable as shown in the following screenshot.
- In the Enable Twitter Integration dialog box, check the box for I have read and accept the Twitter Terms and Conditions for Conversion Tracking for Mobile Apps, and then click Sign in with Twitter as shown in the following screenshot.
- After you authorize Attribution Analytics to connect to your Twitter account, you are redirected back to the Attribution Analytics platform.
- On the Twitter page (in Attribution Analytics), near the right side of the page, click Add Mobile App as shown in the following screenshot.
- In the Integrate Mobile App dialog box, select your mobile app from the drop-down list, and then click Save as shown in the following screenshot.
- For each app, enable the access for the event types you want to send to Twitter for measuring.
- The conversion event types supported by Twitter for Attribution Analytics are indicated as templates - installs, signup, purchase, open, etc.
- For more information about tailored audiences in Twitter, please visit Tailored Audiences.
- For information about uploading your own targeting segment/list of device identifiers to Twitter, please visit Uploading a Custom Audience Segment to Twitter Ads.
- For more information about identifying your existing users, please visit Handling Existing Users prior to SDK implementation.
The install, app open, and update events are enabled by default with the Twitter integration. You can enable any event you want for sharing with Twitter, including your additional post-install events.
If you already enabled events using our pre-defined event templates, then these events automatically populate on the Twitter integration page. Simply toggle the events that you want to share with Twitter to "On".
The Twitter Integration supports the following TUNE pre-defined events:
- Level Achieved
- Added Payment Info
- Add to Cart
- Add to Wishlist
- Tutorial Complete
- Checkout Initiated
- Content View
- Achievement Unlocked
- Spent Credits
If you are using the generic type "Event", then first re-assign the event using our pre-defined templates:
1. Navigate to Mobile Apps, and then click the mobile app in question.
2. On the app overview page, click on the event you want to share, and then click Edit Details as shown in the following screenshot.
3. Set the Event Type to the corresponding type (for example "Registration" for a registration event), as shown in the following screenshot.
4. The event now appears in your Edit Event Sharing settings for the Twitter integration.