The Twitter Self Serve integration in Attribution Analytics includes a simplified setup to notify Twitter (Ads, Organic, and Ads API Partners) of your app events. By adding your mobile app to the integration, the events you associate with that app automatically populate within the Twitter integration itself, and by enabling them in your event sharing settings, they are shared with Twitter (through postback URLs).
After your campaigns are active in Twitter, Attribution Analytics notifies Twitter’s real-time endpoint of conversions (i.e. installs and other events). If responsible, Twitter then returns back to Attribution Analytics the corresponding click/impression data which we use to attribute the install. Corresponding installs, opens, and other events are notified to Twitter based on your event sharing settings.
This article is part of our Common Integrations series.
Setting up the Twitter integration is streamlined and requires minimal manual setup. Before you can set up the integration, you need to already have set up Twitter campaigns. If you have not done so already, please follow the steps provided below.
- Log in to your Twitter Ads account.
- At the very top of the page, go to Tools, click Conversion tracking, click Mobile app events, and then click Go to TUNE:
- In the Leaving Twitter Ads dialog box, click Go to TUNE:
- Log in to your Attribution Analytics account.
- On the Twitter Details page, click Enable:
- In the Enable Twitter Integration dialog box, check the box for I have read and accept the Twitter Terms and Conditions for Conversion Tracking for Mobile Apps, and then click Sign in with Twitter:
- After you authorize Attribution Analytics to connect to your Twitter account, you are redirected back to the Attribution Analytics platform.
- On the Twitter Details page (in Attribution Analytics), near the right side of the page, click Add a New App:
- In the Integrate App dialog box:
- Select your App from the drop-down list
- Grant Access to the correct Twitter Ads Account User
- Click Save
- For each app, enable the access for the event types you want to send to Twitter for measuring.
- The conversion event types supported by Twitter for Attribution Analytics are indicated as templates – installs, signup, purchase, open, etc.
Note: When you enable Twitter Ads Account Access from the Twitter Integration page, Attribution Analytics automatically sends to Twitter a list of device identifiers for your existing users (those who already installed your app prior to integrating Twitter with Attribution Analytics). Twitter uses this list to exclude your existing users from User Acquisition campaigns.
- For more information about tailored audiences in Twitter, visit the Twitter documentation on Tailored Audiences.
- For information about uploading your own targeting segment/list of device identifiers to Twitter, read our Uploading a Custom Audience Segment to Twitter Ads article.
- For more information about identifying your existing users, read our developer documentation on Handling Existing Users prior to SDK implementation.
The install, app open, and update events are enabled by default with the Twitter integration. You can enable any event you want for sharing with Twitter, including your additional post-install events.
If you already enabled events using our pre-defined event templates, then these events automatically populate on the Twitter integration page. Simply toggle the events that you want to share with Twitter to “On“.
The Twitter Integration supports the following TUNE pre-defined events:
- Level Achieved
- Added Payment Info
- Add to Cart
- Add to Wishlist
- Tutorial Complete
- Checkout Initiated
- Content View
- Achievement Unlocked
- Spent Credits
If you are using the generic type “Event”, then first re-assign the event using our pre-defined templates in Attribution Analytics:
- Go to Apps, then click the mobile app in question.
- On the app overview page, click on the event you want to share, and then click Edit Details.
- Set the Event Type to the corresponding type (for example “Level Achieved” for a level set event) and click Update.
- The event now appears in your Edit Event Sharing settings for the Twitter integration: