Setting Up an Internal Partner

If you’re running an internal campaign or working with a new partner that does not have an official integration, then you can manually set up the advertising partner in Attribution Analytics. Plus, first time users of Attribution Analytics can find it helpful to create an internal test partner for the purposes of implementing the SDK or testing attribution initially.

Important: Internal partners do not have access to TUNE Partner Center and the ability to set up measurement URL or postback URL templates. Partners can email [email protected] to become an integrated partner.

This article is part of our Background & Setup series.

Creating a Test Partner

When testing an SDK integration or new app, you can use an internal test partner instead of a real one. This lets you verify that clicks, installs, and events appear in your reports as expected before you commit to paying a partner for advertising.

Creating an internal test partner uses the same process as any other internal partner, and you can stop once the partner is created:

  1. Go to Partners from the main navigation.
  2. Click the Add Partner button.
  3. Give your new test partner a clearly identifiable name. For example, you can name it “INTERNAL TEST PARTNER”.
  4. Click the Add Partner button.

Adding an Internal Partner

To manually add an internal partner in Attribution Analytics:

  1. Go to Partners from the main navigation.
  2. Click the Add Partner button.
  3. Enter the name of the partner and click the Add Partner button to create the partner.

To continue setting up your new partner, you can create measurement URLs and set up postback URLs. These are links used to measure ad displays and notify your partner of conversions, respectively. Here’s a quick summary:

  • Measurement URL: Create a measurement URL for your app and send it to your partner to include in their ad display. If they want to include additional parameters (such as a unique device identifier, click ID, or other value), then you can reference the list of available parameters in our Effective Measurement URLs article. For example, to add a click ID to the measurement URL, partners can use our “ref_id” parameter as shown in the following example:
    https://12345.api-01.com/serve?action=click&publisher_id=36890&site_id=2962&offer_id=237906&ref_id=INSERTREFIDHERE
  • Postback URL: If the partner wants conversion notifications and has the technology to accept postbacks, they’ll need to provide you with a postback URL. You can use macros in these URLs, which are dynamically populated with values collected by Attribution Analytics via SDK or on click via measurement URL. For example, you can return our previously mentioned “ref_id” parameter on click by using the “{publisher_ref_id}” macro.

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