Logs Report Field Reference

Log reports in Attribution Analytics contain a lot of data, and not all of that is available in every report. Use the reference tables below to find the fields you need, what those fields represent, and which reports you can find them in.

This reference covers fields you can find in the Configure drawer of the logs and test logs reports. Below, we reference the reports using abbreviations:

  • INST: Install Log Report and Install Test Log Report
  • IMPR: Impressions Log Report
  • CLCK: Clicks Log Report and Clicks Test Log Report
  • OPEN: Opens Log Report
  • EVNT: Events Log Report and Events Test Log Report
  • ITEM: Event Items Log Report and Event Items Test Log Report
  • UPDT: Updates Log Report
  • POST: Postbacks Log Report

Metrics

You can find the following reporting fields in the Metrics tab:

Field Description Log Types Grouping
Advertiser Opt Out Yes-No indicator of whether a user decided to opt out of app-level ad tracking. For more information, you can reference our developer documentation on App Level Ad Tracking Opt-out. INST, IMPR, CLCK, OPEN, EVNT, UPDT Include
Advertiser Ref ID Unique identifier for reconciliation specified on install or post-install event by the advertiser INST, IMPR, OPEN, EVNT, UPDT Internal
Age Age of the user (if set up for collection in your SDK implementation). For more information, reference our developer documentation on Settings for User Characteristics. INST, OPEN, EVNT, UPDT Internal
Agency Name of advertising agency as listed in Attribution Analytics INST, IMPR, CLCK, OPEN, EVNT, ITEM, UPDT, POST Include
Altitude User’s geographic elevation based on GPS location. For more information about this parameter, reference our developer documentation on Settings for User Characteristics INST Device
Android ID MD5 MD5 hash of the user’s Android device identifier INST, IMPR, CLCK, OPEN, EVNT, UPDT Device
Android ID Sha1 SHA1 hash of the user’s Android device identifier INST, IMPR, CLCK, OPEN, EVNT, UPDT Device
Android ID Sha256 SHA256 hash of the user’s Android device identifier INST, IMPR, CLCK, OPEN, EVNT, UPDT Device
Android ID/Windows Hardware ID User’s Android device identifier INST, IMPR, CLCK, OPEN, EVNT, UPDT Device
App Name of app as listed in Attribution Analytics INST, IMPR, CLCK, OPEN, EVNT, ITEM, UPDT, POST Default
App Name Name of app as listed in the app itself (Android app_name or iOS bundle display name) INST, EVNT, UPDT Internal
App Version Version of the app on user’s device INST, IMPR, OPEN, EVNT, UPDT Internal
Attempt Count Number of retries that Attribution Analytics performed if a postback notification failed POST Data
Attribute 1 Event- or event item-associated field 1 set via SDK EVNT, ITEM Data
Attribute 2 Event- or event item-associated field 2 set via SDK EVNT, ITEM Data
Attribute 3 Event- or event item-associated field 3 set via SDK EVNT, ITEM Data
Attribute 4 Event- or event item-associated field 4 set via SDK EVNT, ITEM Data
Attribute 5 Event- or event item-associated field 5 set via SDK EVNT, ITEM Data
Attributed Partner Name of the advertising partner responsible for the install UPDT Data
Attributed Partner Name of the advertising partner responsible for the action POST Default
Attributed Partner Name of the advertising partner responsible for the action EVNT Default
Attributed Partner Name of the advertising partner responsible for the install OPEN Include
Attribution Method One of eight possible values: referrer, fingerprint, identifier, identifier_post, iad_integration, inline, NULL, or Not Available. Reference our Viewing Attribution Method in Reporting article for more details. INST, EVNT Include
Brand Name Brand or manufacturer of user’s device (like “Apple” or “Samsung”) as sent by SDK INST, EVNT Device
Campaign Name of campaign as listed in Attribution Analytics INST, IMPR, CLCK, OPEN, EVNT, ITEM, POST Include
City Code Three-letter IATA code that identifies cities (such as NYC for New York) and/or their airports (such as LGA for La Guardia, and JFK for John F. Kennedy) INST, IMPR, CLCK, OPEN, EVNT, UPDT Device
Click IP IP address of user’s device collected on click INST, OPEN, EVNT, UPDT Data
Click/Impression Datetime Date and time the attributed click or impression occurred INST, OPEN, EVNT Data
Content ID International Article Number (EAN) when applicable, or other product or content identifier EVNT, ITEM Internal
Content Type Content type, like “shoes” EVNT, ITEM Internal
Count Site Event Items Number of event items in an event EVNT Data
Country Name of country where action occurred. Reference our Determining Country & Region article for more details. INST, IMPR, CLCK, OPEN, EVNT, ITEM, UPDT Include
Currency ISO 4217 currency code corresponding to the country or region where revenue was accrued INST, EVNT, ITEM Include
Date 1 Date of an event set via SDK EVNT Internal
Date 2 Second date of an event set via SDK. For example, an end date. EVNT Internal
Datetime Date and time the action was logged CLCK, UPDT Data
Debug Mode Yes-No indicator of whether a particular app is running in TUNE SDK’s debug mode INST, IMPR, CLCK, OPEN, EVNT, UPDT Device
Destination URL Name of destination URL as listed in Attribution Analytics INST, IMPR, CLCK, OPEN, EVNT Include
Device Brand Brand or manufacturer of user’s device (like “Apple” or “Samsung”) derived from user agent string IMPR, CLCK, OPEN, UPDT Device
Device Carrier Name of the wireless carrier for the user’s device collected on click INST, IMPR, OPEN, EVNT, UPDT Device
Device ID Unique identifier of user’s device INST, IMPR, CLCK, OPEN, EVNT, UPDT Device
Device ID MD5 MD5 hash of the user’s device ID INST, IMPR, CLCK, OPEN, EVNT, UPDT Device
Device ID Sha1 SHA1 hash of the user’s device ID INST, IMPR, CLCK, OPEN, EVNT, UPDT Device
Device ID Sha256 SHA256 hash of the user’s device ID INST, IMPR, CLCK, OPEN, EVNT, UPDT Device
Device IP IP address of user’s device collected on action INST Default
Device IP IP address of user’s device collected on action IMPR, CLCK, OPEN, EVNT, UPDT Device
Device Model Model of user’s device (such as “iPhone5,2” or “GT-i9300”) as sent by SDK INST, IMPR, OPEN, EVNT, UPDT Device
Device Model Model of user’s device (such as “iPhone5,2” or “GT-i9300”) derived from user agent string CLCK Device
Device OS Operating system of user’s device (such as “iOS” or “Android”) derived from user agent string CLCK Device
Device OS Version Version of the operating system on user’s device as sent by SDK INST, IMPR, OPEN, EVNT, UPDT Device
Device OS Version Version of the operating system on user’s device derived from user agent string CLCK Device
Device Type Type or platform of user’s device (such as “desktop”, “ios phone”, or “android tablet”) INST, IMPR, CLCK, OPEN, EVNT Device
Download Timestamp Date and time of download from Google Play or Apple (when MAT ID is not present) INST Data
Event Name of event as listed in Attribution Analytics EVNT, ITEM, POST Default
Event Item Name Name of event item included using the SDK ITEM Default
Event Type Type of event logged by the SDK (like “purchase” or “add to cart”) EVNT Include
Facebook User ID Unique user identifier generated by Facebook INST, IMPR, CLCK, OPEN, EVNT, UPDT Internal
Fraud Action Action taken based on fraud rules. Possible values of ‘Do not Attribute’, ‘Attribute, mark as Suspicious and send postback with reason code’, and ‘Attribute, mark as Suspicious and send postback without reason code’. INST, IMPR, CLCK, EVNT Include
Fraud Reason Codes Applied fraud reason code (‘CUSTOM’, ‘COUNTRY_CONFLICT’, ‘DEVICE_CONFLICT’, ‘IP_PROXY’, ‘CONVERSION_TIME’) with its corresponding ID INST, IMPR, CLCK, EVNT Include
Fraud Status Yes-No indicator of whether a click or corresponding installs/events were flagged as suspicious. For fraud rules where the chosen action is “Attribute, mark as Suspicious and send Postbacks without reason”, this is always no (0). INST, IMPR, CLCK, EVNT Include
Gender Gender of the user (if set up for collection in your SDK implementation). For more information, reference our developer documentation on Settings for User Characteristics. INST, OPEN, EVNT, UPDT Internal
Google Ad Tracking Yes-No indicator of whether a user has chosen to limit Google ad tracking (Yes=ad tracking limited) INST, OPEN, EVNT Device
Google AID Google Android advertising identifier used for apps in the Google Play store INST, CLCK, OPEN, EVNT, UPDT Default
Google AID Google Android advertising identifier used for apps in the Google Play store IMPR Device
Google AID MD5 MD5 hash of the Google Android advertising ID INST, IMPR, CLCK, OPEN, EVNT, UPDT Device
Google AID Sha1 SHA1 hash of the Google Android advertising ID INST, IMPR, CLCK, OPEN, EVNT, UPDT Device
Google AID Sha256 SHA256 hash of the Google Android advertising ID INST, IMPR, CLCK, OPEN, EVNT, UPDT Device
Google User ID Unique user identifier generated by Google INST, IMPR, CLCK, OPEN, EVNT, UPDT Internal
Headers HTTP headers for a postback URL POST Data
Install Created Date and time an install was created server-side EVNT Data
Install Datetime Date and time the install occurred, as sent by SDK INST Data
Install Datetime Date and time the install occurred, as sent by SDK UPDT Default
Install Partner Partner attributed with the install on device EVNT Include
iOS Ad Tracking Yes-No indicator of whether a user has chosen to limit iOS ad tracking (Yes=ad tracking limited) INST, OPEN, EVNT Device
iOS IFA Apple iOS advertising identifier (iOS 6+) INST, IMPR, CLCK, OPEN, EVNT, UPDT Default
iOS IFA MD5 MD5 hash of iOS device’s IFA ID INST, IMPR, CLCK, OPEN, EVNT, UPDT Device
iOS IFA Sha1 SHA1 hash of iOS device’s IFA ID INST, IMPR, CLCK, OPEN, EVNT, UPDT Device
iOS IFA Sha256 SHA256 hash of iOS device’s IFA ID INST, IMPR, CLCK, OPEN, EVNT, UPDT Device
iOS IFV Apple iOS vendor identifier (iOS 6+) INST, IMPR, CLCK, OPEN, EVNT, UPDT Device
iOS IFV MD5 MD5 hash of iOS device’s IFA ID INST, IMPR, CLCK, OPEN, EVNT, UPDT Device
iOS IFV Sha1 SHA1 hash of iOS device’s IFV ID INST, IMPR, CLCK, OPEN, EVNT, UPDT Device
Is Assist Yes-No indicator of whether a postback is for an action outside of the attribution window POST Include
Is Re-engagement Yes-No indicator of whether a measured event resulted from a re-engagement campaign (within the re-engagement window). Reference Viewing Re-Engagement in Reporting for more details. EVNT Default
Is Re-engagement Yes-No indicator of whether a measured event resulted from a re-engagement campaign (within the re-engagement window). Reference Viewing Re-Engagement in Reporting for more details. OPEN, POST Include
Is View-through Yes-No indicator of whether a measured event involves an impression: Yes=Impression, No=Click. Reference Viewing View-through Conversions in Reporting for more details. INST, OPEN, EVNT Include
Language Language of the user’s device based on local settings INST, IMPR, CLCK, OPEN, EVNT, UPDT Device
Latitude User’s latitudinal coordinates based on GPS location. For more information about this parameter, reference our developer documentation on Settings for User Characteristics EVNT Data
Latitude User’s latitudinal coordinates based on GPS location. For more information about this parameter, reference our developer documentation on Settings for User Characteristics INST Device
Log Click ID Identifier for a logged click OPEN, EVNT, POST Data
Log Click ID Identifier for a logged click INST Device
Log Event ID Identifier for a logged event POST Data
Log Event ID Identifier for a logged event ITEM Default
Log Event Item ID Identifier for a logged event item ITEM Data
Log ID Identifier for a logged action INST, IMPR, CLCK, OPEN, EVNT, ITEM, UPDT, POST Data
Log Impression ID Identifier for a logged impression INST, OPEN, EVNT, POST Data
Log Install Click ID Identifier for a logged click from the attributed install EVNT, UPDT Data
Log Install ID Identifier for a logged install OPEN, EVNT, ITEM, POST Data
Log Install ID Identifier for a logged install UPDT Default
Log Open ID Identifier for a logged open POST Data
Log Update ID Identifier for a logged app update EVNT, POST Data
Longitude User’s longitudinal coordinates based on GPS location. For more information about this parameter, reference our developer documentation on Settings for User Characteristics EVNT Data
Longitude User’s longitudinal coordinates based on GPS location. For more information about this parameter, reference our developer documentation on Settings for User Characteristics INST Device
Mac Address MAC address of the device’s wifi adapter formatted as AA:BB:CC:DD:EE:FF INST, IMPR, CLCK, OPEN, EVNT, UPDT Device
Mac Address MD5 MD5 hash of device’s wifi MAC address INST, IMPR, CLCK, OPEN, EVNT, UPDT Device
Mac Address Sha1 SHA1 hash of device’s wifi MAC address INST, IMPR, CLCK, OPEN, EVNT, UPDT Device
MAT ID Unique identifier generated by the TUNE SDK for measuring post-install events on the server side INST, IMPR, CLCK, OPEN, EVNT, UPDT Device
Metro Code Code that identifies a region, like designated market areas (DMA) in the US, metros in Canada, and TV region codes in the UK INST, IMPR, CLCK, OPEN, EVNT, UPDT Include
My Ad Customizable field to identify a creative INST, IMPR, CLCK, OPEN, EVNT, ITEM, POST Internal
My Ad Group Customizable field to identify an ad group INST, IMPR, CLCK, OPEN, EVNT, ITEM, POST Internal
My Campaign Customizable field to identify a campaign INST, IMPR, CLCK, OPEN, EVNT, ITEM, POST Internal
My Keyword Customizable field to identify a search keyword INST, IMPR, CLCK, OPEN, EVNT, ITEM, POST Internal
My Partner Customizable field to identify a partner INST, IMPR, CLCK, OPEN, EVNT, POST Internal
My Placement Customizable field to identify an ad placement INST, IMPR, CLCK, OPEN, EVNT, ITEM, POST Internal
My Site Customizable field to identify a site INST, IMPR, CLCK, OPEN, EVNT, ITEM, POST Internal
ODIN Device’s wifi ODIN number (SHA1 hash of the MAC address of a device’s wifi adapter in a binary array) INST, IMPR, CLCK, OPEN, EVNT, UPDT Device
OS Jailbroke Yes-No indicator of whether a user’s device is jailbroken on iOS. For Android devices, this value is always No. For more information, reference our developer documentation on Settings for User Characteristics INST, IMPR, CLCK, OPEN, EVNT, ITEM, UPDT, POST Device
Package Name Package name for Android apps, or bundle ID for iOS apps INST, IMPR, OPEN, EVNT, UPDT Include
Partner Name of partner as listed in Attribution Analytics INST, IMPR, CLCK, OPEN, POST Default
Partner Name of partner as listed in Attribution Analytics ITEM, UPDT Include
Partner Ad Partner-customizable field to identify a creative INST, IMPR, CLCK, OPEN, EVNT, ITEM, UPDT, POST Partner
Partner Ad Group Partner-customizable field to identify an ad group INST, IMPR, CLCK, OPEN, EVNT, ITEM, UPDT, POST Partner
Partner Campaign Partner-customizable field to identify a campaign INST, IMPR, CLCK, OPEN, EVNT, ITEM, UPDT, POST Partner
Partner Click ID Partner-customizable field to identify a click INST, IMPR, CLCK, OPEN, EVNT, UPDT Partner
Partner Keyword Partner-customizable field to identify a search keyword INST, IMPR, CLCK, OPEN, EVNT, ITEM, UPDT, POST Partner
Partner Match Type Partner-customizable field to identify a conversion method INST, EVNT Partner
Partner Placement Partner-customizable field to identify an ad placement INST, IMPR, CLCK, OPEN, EVNT, POST Partner
Partner Publisher Partner-customizable field to identify an advertising channel (sometimes referred to as sub-publisher) INST, IMPR, CLCK, OPEN, EVNT, ITEM, UPDT, POST Partner
Partner Site Partner-customizable field to identify a site INST, IMPR, CLCK, OPEN, EVNT, ITEM, UPDT, POST Partner
Payout Aggregated payout amounts for conversions related to CPI, CPA, and CPC campaigns (excluding in-app events) INST, CLCK, EVNT Data
Payout Name Name of campaign payout as listed in Attribution Analytics based on the selected event type when specifying the payout EVNT, POST Include
Platform AID Unique Amazon Fire AID detected on the user’s device INST, IMPR, CLCK, OPEN, EVNT, UPDT Device
Postal Code Postcode determined based on latitude and longitude INST, IMPR, CLCK, OPEN, EVNT, UPDT Include
Postback URL URL used to send the postback notification POST Default
Postback URL Template URL defined in the postback template as configured by the advertising partner POST Include
Pre-existing User Yes-No indicator of whether the action was performed by a user set via SDK as pre-existing. For more information, reference our developer documentation on Handling Existing Users Prior to SDK Implementation INST Default
Pre-existing User Yes-No indicator of whether the action was performed by a user set via SDK as pre-existing. For more information, reference our developer documentation on Handling Existing Users Prior to SDK Implementation OPEN, EVNT, UPDT Include
Publisher Sub 1 Customizable field 1 set by partner at time of click INST, IMPR, CLCK, OPEN, EVNT, UPDT Partner
Publisher Sub 2 Customizable field 2 set by partner at time of click INST, IMPR, CLCK, OPEN, EVNT, UPDT Partner
Publisher Sub 3 Customizable field 3 set by partner at time of click INST, IMPR, CLCK, OPEN, EVNT, UPDT Partner
Publisher Sub 4 Customizable field 4 set by partner at time of click INST, IMPR, CLCK, OPEN, EVNT, UPDT Partner
Publisher Sub 5 Customizable field 5 set by partner at time of click INST, IMPR, CLCK, OPEN, EVNT, UPDT Partner
Purchase Validation Status App store validation status (most commonly Validated or No Receipt) for “purchase”-type events. For more information and a full list of status values, see our developer documentation on In-App Purchase Verification. EVNT Data
Quantity Quantity of an event item set via SDK ITEM Data
Reference ID Unique publisher ID, click ID, ad ID, or tracking ID provided by the partner on click INST, IMPR, CLCK, OPEN, EVNT, UPDT Partner
Referral Source Package name or bundle ID of the app that generated the action INST, OPEN, EVNT Data
Referral URL URL for the referral of an action. On Android, this value is typically the Google Install Referrer. INST, CLCK, OPEN, EVNT, UPDT Data
Region Name of geographic region within a country (such as a state or province) where click occurred. Reference our Determining Country & Region article for more details. INST, IMPR, CLCK, OPEN, EVNT, ITEM, UPDT Include
Request IP IP address of device that sent the request collected from request headers INST, OPEN, EVNT, UPDT Data
Request IP IP address of device that sent the request collected from request headers CLCK Default
Request URL TUNE link that generated the logged action in Attribution Analytics IMPR, CLCK Default
Response Code HTTP response code received by Attribution Analytics that indicates status of the postback request) POST Default
Response Size Size in bytes of the HTTP response received from the server to which postback notification was sent POST Data
Response Time Ms Number of milliseconds between sending a Attribution Analytics sending a postback request and receiving a response POST Data
Result HTTP result received from the server to which postback notification was sent POST Default
Revenue Local Revenue from post-install events using the provided currency code (defaults to USD) INST, EVNT Data
Revenue USD Revenue from post-install events, converted from the provided currency code to United States Dollars (USD) INST Data
Revenue USD Revenue from post-install events, converted from the provided currency code to United States Dollars (USD) EVNT Default
SDK Platform SDK platform type (like iOS, android, or server) for the mobile app on end user’s device INST, IMPR, OPEN, EVNT, UPDT Device
SDK Version TUNE SDK version for the mobile app on end user’s device INST, IMPR, OPEN, EVNT, UPDT Device
Search String Search term or keyword associated with the event collected via SDK EVNT Include
Status Install validation status as sent by app store (“Approved”, “Rejected”, or “Pending”) UPDT, POST Data
Status Install validation status as sent by app store (“Approved”, “Rejected”, or “Pending”) INST, EVNT Default
Status Code Validation status code for an in-app purchase. For more information, reference our developer documentation on In-App Purchase Validation. INST, EVNT, UPDT Data
Test Profile Name of test profile as listed in Attribution Analytics INST, CLCK, EVNT Default
Test Profile Name of test profile as listed in Attribution Analytics IMPR, OPEN, ITEM, POST Device
Tracking ID Identifier for a click, generated by Attribution Analytics unless passed in on click via third-party tracking INST, CLCK, OPEN, EVNT, UPDT Data
Transaction ID Identifier for a conversion, generated by the TUNE SDK INST, IMPR, CLCK, OPEN, EVNT, UPDT Include
Twitter User ID Unique user identifier generated by Twitter INST, CLCK, EVNT, UPDT Internal
UNID Catch-all for unknown mobile device identifiers INST, CLCK, OPEN, EVNT, UPDT Device
Unique Yes-No indicator of whether a particular click event is unique (distinct users) CLCK Data
Unit Price Local Price per event item using your local currency ITEM Data
Unit Price USD Price per event item calculated in United States Dollars (USD) ITEM Data
User Agent User agent string of end user’s device collected on click INST, IMPR, CLCK, OPEN, EVNT, UPDT Device
User Email MD5 MD5 hash of user’s email address, as defined by the advertiser INST, OPEN, EVNT, UPDT Internal
User Email Sha1 SHA1 hash of user’s email address, as defined by the advertiser INST, OPEN, EVNT, UPDT Internal
User ID ID of the user, as defined by the advertiser INST, IMPR, CLCK, OPEN, EVNT, UPDT Internal
User ID MD5 MD5 hash of user’s ID, as defined by the advertiser INST, IMPR, CLCK, OPEN, EVNT, UPDT Internal
User ID Sha1 SHA1 hash of user’s ID, as defined by the advertiser INST, IMPR, CLCK, OPEN, EVNT, UPDT Internal
Username MD5 MD5 hash of user’s username, as defined by the advertiser INST, OPEN, EVNT, UPDT Internal
Username Sha1 SHA1 hash of user’s username, as defined by the advertiser INST, OPEN, EVNT, UPDT Internal
Windows AID Windows device advertising identifier INST Data
Windows AID Windows device advertising identifier IMPR, CLCK, OPEN, EVNT, UPDT Device
Windows AID MD5 MD5 hash of the Windows advertising ID INST, IMPR, CLCK, OPEN, EVNT, UPDT Device
Windows AID Sha1 SHA1 hash of the Windows advertising ID INST, IMPR, CLCK, OPEN, EVNT, UPDT Device

Filters

You can find the following reporting fields in the Filters tab:

Field Description Log Types
Agency Name of advertising agency as listed in Attribution Analytics INST, IMPR, CLCK, OPEN, EVNT, ITEM, UPDT
App Name of app as listed in Attribution Analytics INST, IMPR, CLCK, OPEN, EVNT, ITEM, UPDT, POST
Attributed Partner Name of the advertising partner responsible for the action EVNT
Attribution Method One of eight possible values: referrer, fingerprint, identifier, identifier_post, iad_integration, inline, NULL, or Not Available. Reference our Viewing Attribution Method in Reporting article for more details. INST
Campaign Name of campaign as listed in Attribution Analytics INST, IMPR, CLCK, OPEN, EVNT, ITEM, POST
Click IP IP address of user’s device collected on click INST, OPEN, EVNT, UPDT
Country Name of country where action occurred. Reference our Determining Country & Region article for more details. INST, IMPR, CLCK, OPEN, EVNT, ITEM, UPDT
Debug Mode Yes-No indicator of whether a particular app is running in TUNE SDK’s debug mode INST, IMPR, CLCK, OPEN, EVNT, UPDT
Destination URL Name of destination URL as listed in Attribution Analytics INST, IMPR, CLCK, OPEN, EVNT, ITEM, UPDT, POST
Device IP IP address of user’s device collected on action INST, IMPR, CLCK, OPEN, EVNT, UPDT
Event Name of event as listed in Attribution Analytics EVNT, ITEM, POST
Event Item Name Name of event item included using the SDK ITEM
Google Ad Tracking Yes-No indicator of whether a user has chosen to limit Google ad tracking (Yes=ad tracking limited) INST, OPEN, EVNT
Google AID Google Android advertising identifier used for apps in the Google Play store INST, IMPR, CLCK, OPEN, EVNT, UPDT
iOS Ad Tracking Yes-No indicator of whether a user has chosen to limit iOS ad tracking (Yes=ad tracking limited) INST, OPEN, EVNT
iOS IFA Apple iOS advertising identifier (iOS 6+) INST, IMPR, CLCK, OPEN, EVNT, UPDT
Log Click ID Identifier for a logged click INST, OPEN, EVNT, POST
Log Event ID Identifier for a logged event ITEM
Log ID Identifier for a logged action INST, IMPR, CLCK, OPEN, EVNT, ITEM, UPDT, POST
Log Impression ID Identifier for a logged impression INST, OPEN, EVNT, POST
Log Install Click ID Identifier for a logged click from the attributed install EVNT
Log Install ID Identifier for a logged install OPEN, EVNT, ITEM, UPDT, POST
Log Update ID Identifier for a logged app update POST
My Ad Customizable field to identify a creative INST, IMPR, CLCK, OPEN, EVNT, ITEM
My Ad Group Customizable field to identify an ad group INST, IMPR, CLCK, OPEN, EVNT, ITEM
My Campaign Customizable field to identify a campaign INST, IMPR, CLCK, OPEN, EVNT, ITEM
My Partner Customizable field to identify a partner INST, IMPR, CLCK, OPEN, EVNT, ITEM, UPDT
My Placement Customizable field to identify an ad placement INST
Partner Name of partner as listed in Attribution Analytics INST, IMPR, CLCK, OPEN, ITEM, UPDT
Partner Ad Partner-customizable field to identify a creative INST, IMPR, CLCK, OPEN, EVNT, ITEM, UPDT, POST
Partner Ad Group Partner-customizable field to identify an ad group INST, IMPR, CLCK, OPEN, EVNT, ITEM, UPDT, POST
Partner Campaign Partner-customizable field to identify a campaign INST, IMPR, CLCK, OPEN, EVNT, ITEM, UPDT, POST
Partner Keyword Partner-customizable field to identify a search keyword INST, IMPR, CLCK, OPEN, EVNT, ITEM, UPDT, POST
Partner Placement Partner-customizable field to identify an ad placement INST, IMPR, CLCK, OPEN, EVNT, UPDT, POST
Partner Publisher Partner-customizable field to identify an advertising channel (sometimes referred to as sub-publisher) INST, IMPR, CLCK, OPEN, EVNT, ITEM, UPDT, POST
Partner Site Partner-customizable field to identify a site INST, IMPR, CLCK, OPEN, EVNT, ITEM, UPDT, POST
Platform AID Unique Amazon Fire AID detected on the user’s device INST, IMPR, CLCK, OPEN, EVNT, UPDT
Postback URL Partner Name of the partner receiving the postback POST
Pre-existing User Yes-No indicator of whether the action was performed by a user set via SDK as pre-existing. For more information, reference our developer documentation on Handling Existing Users Prior to SDK Implementation INST, OPEN, EVNT, UPDT
Publisher Sub 1 Customizable field 1 set by partner at time of click INST, EVNT
Publisher Sub 2 Customizable field 2 set by partner at time of click INST, EVNT
Publisher Sub 3 Customizable field 3 set by partner at time of click INST, EVNT
Publisher Sub 4 Customizable field 4 set by partner at time of click INST, EVNT
Publisher Sub 5 Customizable field 5 set by partner at time of click INST, EVNT
Reference ID Unique publisher ID, click ID, ad ID, or tracking ID provided by the partner on click INST, IMPR, CLCK, OPEN, EVNT, UPDT
Referral URL URL for the referral of an action. On Android, this value is typically the Google Install Referrer. INST, CLCK, OPEN, EVNT, UPDT
Region Name of geographic region within a country (such as a state or province) where click occurred. Reference our Determining Country & Region article for more details. INST, IMPR, CLCK, OPEN, EVNT, ITEM, UPDT
Request IP IP address of device that sent the request collected from request headers INST, CLCK, OPEN, EVNT, UPDT
SDK Platform SDK platform type (like iOS, android, or server) for the mobile app on end user’s device INST, IMPR, OPEN, EVNT, UPDT
SDK Version TUNE SDK version for the mobile app on end user’s device INST, IMPR, OPEN, EVNT, UPDT
Status Install validation status as sent by app store (“Approved”, “Rejected”, or “Pending”) INST, EVNT, UPDT
Status Code Validation status code for an in-app purchase. For more information, reference our developer documentation on In-App Purchase Validation. INST, EVNT, UPDT
Test Data Data associated with a test profile INST, IMPR, CLCK, OPEN, EVNT, ITEM, UPDT
Test Profile Name of test profile as listed in Attribution Analytics INST, IMPR, CLCK, OPEN, EVNT, ITEM, UPDT, POST
Twitter User ID Unique user identifier generated by Twitter INST, CLCK, EVNT, UPDT
User ID ID of the user, as defined by the advertiser INST, IMPR, CLCK, OPEN, EVNT, UPDT

No Comments

Leave a reply