Attribution Analytics recommends using the following URL format for linking to an App in the Android Market:
In this case, the package name parameter is the target application’s fully qualified package name, as declared in the package attribute of the manifest element in the application’s manifest file. As an example, if an advertiser wanted to drive users to the “Hello Chatty” sample app, then they would use the following URL:
Use the above URL because routing users to the Details page of an app produces the best results for driving app downloads. Taking users to this specific page allows them to easily install the app with the fewest number of clicks. The Android Market always displays the Details page for the latest version of the app.
If you link to an Android App that is not in the Android Market, then enter the URL beginning with “http://“.