Viewing Organic Data in Reports

“Organic” refers to event transactions not attributed to an advertising partner.

“What is considered an organic install?”

An organic install is when a user installs your mobile app but did not click on an advertisement to install your app. These installs are not driven by a particular advertising partner, so Attribution Analytics records the installs as organic and no partner gets credit/attribution for the install.

Viewing Organic Data in the Actuals Report

By default, the actuals report displays aggregate data for all attributions (paid and organic). To view only organic data in the actuals report:

  1. Click the Configure Report button
  2. In the Filters tab, select the Partner filter
  3. Check the box for “Organic”
  4. Click Apply

Organic data is displayed with “organic” as the value in the “Partner” column.

Viewing Organic Data in Logs Reports

By default, the logs report displays organic data alongside attributed data. To view only organic data in the logs reports:

  1. Click the Configure Report button
  2. In the Filters tab, select the Partner filter
  3. Check the box for “Organic”
  4. Click Apply

Organic data is displayed with “Organic” as the value in the “Partner” column.

Viewing Organic Data in Cohort Reports

By default, the cohort reports display aggregate data for all attributions (paid and organic). To view only organic data in the cohort reports:

  1. Click the Configure Report button
  2. In the Filters tab, select the Partner filter
  3. Check the box for “Organic”
  4. Click Apply

Organic data is displayed with “organic” as the value in the “Partner” column.

 

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