Deep link (invoke) URLs enable you to send users directly to a specific screen in your app. After you set up and select a deep link URL for a TUNE link, that TUNE link will redirect new users to download the app and existing users to open the app to a specific screen.
For more information about routing in Attribution Analytics, you can also reference the following articles:
You can deep link mobile users from your website using a normal TUNE link. Follow the normal workflow for Creating a TUNE Link, except select an internal partner you’ve created instead of an advertising partner as you normally would. Incorporate the deep link as part of the routing logic, then embed the final TUNE link into your website.
Your user journey from the link then looks like this: