Our deep link (invoke) URL functionality enables you to send users directly to a specific screen in your app - known as deep linking - rather than sending users to download your app in the app store via a traditional Destination/Download URL. To learn more about how our deep link URL functionality works, please read How Deep Link URLs Work for Existing Users.
As Attribution Analytics (previously MobileAppTracking™) includes the functionality to first detect if a user is an existing user (who already installed the app) or a new user, after you setup a deep link URL and use our measurement URLs in user acquisition or re-engagement campaigns, your measurement URLs will redirect new users to download the app, and existing users to open the app to a specific screen. To learn more about how deep link URLs work with our measurement URLs, please visit Custom Deep Link URL Functionality for Partners.
You can also redirect new users (who do not already have the app installed on their device) to download the app using a Attribution Analytics URL so we can attribute the installs generated from your website. We ensure that the loading of the Download URL (Attribution Analytics URL) is delayed by 1 second so that if the user does not have the app installed, then they will still view the bridge page and then be redirected to download the app from the app store after the Download URL loads. For more information about bridge pages, please visit Bridge Page Functionality and Customization.
After these new users install and open the app, it typically opens to a default homescreen. But it can open directly to a specific screen/deep link instead if you use a deferred deep link.
For more information about formatting deep link URLs (including example code), please visit Deep Linking to Your Mobile App from Your Website.
For more information about how to implement deep link URLs in Attribution Analytics, please visit Creating and Using Deep Link URLs.