Device Identifiers

Attributing with UIID for iOS apps in APAC

In many countries (such as Japan) across the Asia Pacific (APAC) region, a significant portion of advertising partners (publishers) use the Unique Installation Identifier (UIID) for identifying unique and distinct app installs on iOS. For information about UIID, please visit Similar to the other unique device identifiers that Attribution Analytics uses for mobile app […]

Unique Identifiers for Attribution

Attribution Analytics supports the following unique identifiers in measurement URLs on click, install, and other event requests. When the same identifier is available on click and install, Attribution Analytics can perform attribution by matching this value through Identifier Matching. Categories of Identifiers App-to-App Identifiers Web-to-App Identifiers Cross-Device Identifiers Types of Identifiers iOS Identifiers Android Identifiers […]