TUNE® MARKETING CONSOLE — ATTRIBUTION ANALYTICS

Attribution

Learn about the standards and processes for mobile app attribution.

Methodologies

Conceptual overviews of how attribution works in general. Covers the methods and processes used to measure clicks, installs, and events.


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Device Identifiers

Unique identifiers commonly used for mobile attribution, including Apple's IFA/IDFA and Google's Advertising Identifier (GAID).


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Advanced Features

Attribution-related features such as attribution windows, view-through attribution, fraud prevention, and attribution for landing pages.


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