Attribution Analytics

Master your paid mobile marketing

 Knowledge Base

Support documentation for new users and power users alike

Getting Started

New to our Attribution Analytics solution and not sure where to start?

Top Articles

The Fundamentals

You're all set up and now it's time to start measuring performance.

Top Articles

Advanced Features

Already know the basics? How about the bells and whistles?

Top Articles

Best Practices

Discover TUNE best practices for accurate and efficient setup.

Top Articles

 Product Training

Live and on-demand training to level-up your skills

Creating a Retention Report (Video)

Learn how to create a retention report in Attribution Analytics to see retention data "across-the-board" (for the previous week). It includes all retention-related data, such as all partners, all of your mobile apps, all app campaigns, all installs, and all regions. [...]

Setting Up an Integrated Partner (Video)

Learn how to set up an integrated advertising partner in Attribution Analytics. With over 700 integrated advertising partners, you’re bound to already be working with one of them. Being an integrated advertising partner, they have already provided us with all of the relevant information that they require to ensure everything works seamlessly. [...]

Working with Agencies (Video)

Working with Agencies inside Attribution Analytics has never been easier. In this video, you'll find out how to enable agency access to your Attribution Analytics account, and how to set permissions for what agencies are allowed to access. [...]

Using the Fraud Analysis Report (Video)

Ad fraud remains an important subject for mobile marketers as the industry continues to evolve. TUNE fraud analysis reports help identify characteristics of fraudulent activity from your paid advertising channels. This video reviews how to create and analyze TUNE’s two fraud analysis reports: “Lag Time Variation” and “Install Rejection”. [...]

Setting Up Twitter (Video)

Twitter is a popular advertising partner for advertisers. With the TUNE / Twitter integration, you can see attribution data for both tweets and display ads on Twitter. This video walks you through how to enable TUNE in your Twitter profile, sync your TUNE account with your Twitter login, and manage Twitter account access [...]

Generating a Measurement URL (Video)

Learn the anatomy of a measurement URL and how to create one in Attribution Analytics to measure installs and events in your app. You'll find out about the information needed in the URL, additional and optional parameters you can add to it, and much more. [...]

User Management

Learn how to manage user settings and permissions in Attribution Analytics. Give your team just the right amount of access to view or make changes in the platform. [...]

Testing Your Mobile App (Video)

Learn how to create a test profile and test your mobile app in Attribution Analytics to be sure the TUNE SDK was configured correctly so you can get accurate attribution information. This is the most important step when using Attribution Analytics, so let us help you along the way! [...]

Adding an App in the TMC (Video)

The following two-minute video shows you how to add an app in Attribution Analytics, including how to locate the app to add, specify the app's package name, and complete the requirements necessary to show relevant performance data. [...]

Generating a Postback URL (Video)

The following video shows you how to generate a postback URL in Attribution Analytics, including how to select a specific partner, use a simplified/templated postback, select specific events (that trigger postback notification), create a custom postback URL, and modify postback parameters. [...]

Qualification Program

The TUNE Qualification Program allows TUNE Marketing Console (TMC) users to demonstrate their mastery of TUNE products. Study, learn, and test your expertise to join industry and product leaders as a TUNE Qualified user.


Watch previously recorded webinars and videos on fundamental and advanced mobile marketing topics. Subscribe to our YouTube channel for the latest training videos.


A self-paced, interactive e-learning for the mobile marketer. Get quick refreshers across key topics.

 Product Updates

Feature releases and updates to help you stay in the know

Product Update December 2016

Own the competitive advantage with new keyword suggestions With millions of apps to choose from in the app stores, it’s hard for marketers to reach consumers. Using — and testing — the right keywords is a critical part of app store optimization (ASO) and increasing your app’s discoverability. TUNE’s App Store Analytics has been [...]

Product Update September 2016

New SDK v4.8 will support Apple Search Ads at launch As soon as Apple turns on Apple App Store Search Ads for iOS 10 in late-September, 2016, if you have the most recent TMC SDK v4.8 (available here), you’ll be able to attribute installs and purchases from your Apple Search Ads campaigns in the [...]

Product Update August 2016

TUNE Business Intelligence Traffic Quality Scorecard Helps Increase ROI, Fights “Fraud” When it comes to the hot topic of traffic quality, TUNE plays a critical role in facilitating transparency between you and your ad partners. The powerful new Business Intelligence Traffic Quality Scorecard allows you to evaluate your partners' traffic quality using a combination [...]

Product Update July 2016

App Store Analytics' New and Improved Dashboard A new and improved dashboard — the entry point to App Store Analytics — now offers much faster page load times (up to 8.5x faster) and easier navigation to your apps, especially if you’re tracking several of them. INCREASE APP DISCOVERABILITY App Store Analytics A/B Testing Now Shows Winners [...]

Product Update June 2016

Offline Analysis Becomes Easier with New Export Builder Doing offline analysis on your app store keywords just got easier. You can now use the new Export Builder in App Store Analytics to export data immediately — instead of waiting for TUNE to pull reporting and email it to you — while gaining flexibility in [...]

Improve User Engagement | Enable Your Agency

  Optimize User Engagement with New Features in In-App Marketing Improve engagement with your users by delivering the right amount of marketing at the right time. Frequency capping for push notifications limits the number of times a user will receive a specific notification at a campaign level, or any notification at a global level, within [...]

Reach the Right Audience with New Audiences Feature

New Audiences Feature | One Measurement URL  View Online TUNE Product Updates Reach the Right Audience with New Audiences Feature Relevance is critical to effective marketing; deliver an ad to a non-prospect and you've wasted an impression or upset an already engaged user. TUNE's Audiences, now available in Attribution Analytics, allows you to create tailored segments of [...]

Measure Facebook with TUNE

  View Online While TUNE is not an official Facebook Marketing Partner, TUNE can measure campaign performance on any ad partners' inventory that supports deep linking technology, regardless of whether the ad partner is integrated with TUNE or not. Similar to how companies like Branch do Facebook attribution, TUNE's deep link measurement can provide insights [...]

New Competitor Rankings Page in App Store

  New Competitor Rankings Page in App Store Analytics View Online TUNE Product Updates How Does your Competition Rank in the App Store? App Store Analytics now has a new Competitor Rankings page to help you size up your competition. This page provides you with a snapshot of how your app ranks against your competitor's apps in Top [...]

Updating Your SDK | Ad Spend Report deprecated | Audience Alpha Available to Agencies

  TUNE Product Updates Audience Alpha Now Available to Agencies TMC agency permissions have been extended to Audience. Once enabled by their advertiser, an agency has the ability to login to Audience to create, report on, and  export user segments on behalf of the advertiser they represent. There are three permission levels: "Organics," allowing advertisers to  hide organic [...]