App Store Analytics

Boost your organic results

 Knowledge Base

Support documentation for new users and power users alike

Getting Started

Add an app and keyword(s) to get started with app store optimization (ASO).

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The Fundamentals

Get a sense of your app store performance by viewing rankings and downloads.

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Advanced Features

Go deeper with ASO by configuring alerts, exports, and competitive analysis.

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Best Practices

Leverage what works and avoid what doesn't, for optimum ASO performance.

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 Product Training

Live and on-demand training to level-up your skills

Adding Keywords (Video)

Add keywords to track for a particular app using App Store Analytics. It's important to keep track of keywords to maintain optimal app store presence and stay ahead of your competitors. Watch this video to learn about the five ways you can add keywords to ASA. [...]

App Overview Page (Video)

The first step towards using App Store Analytics in the TUNE Marketing Console is to check out the app overview page. Here, you can quickly and easily get a snapshot of information on the app you have added to your account. You can see basic top-chart and keyword rankings, popularity score, and more. [...]

View An App's Ratings & Reviews (Video)

Use App Store Analytics to see ratings and reviews for your apps as well as those of others. Keeping on top of your app store presence is crucial to generate downloads and maintain a consistent and optimal app store presence. Watch this video on how to view your apps' ratings and reviews in [...]

Keywords & Top Charts (Video)

Use App Store Analytics to see which keywords your app is performing well for, and where your app ranks in the app stores' top charts. You can use this information to make key changes to your app's store page and get more users to download your app over competitors by optimizing your app [...]

Competitors Reports (Video)

Use the Competitors section of App Store Analytics to stay on top of competitors' and apps' performance. This page shows you how your app ranks alongside your competitors. This insight helps you balance your keyword mix (perhaps your competitor ranks higher than you for a certain keyword, so you opt for a different [...]

Creating Alerts (Video)

Use app store analytics to help you track competitor and app performance with ease. Using these alerts, you can let app store analytics do the work for you by setting up automatic email notifications to trigger upon specified events, such as an app's change in keyword ranking, new app releases, or new ratings [...]

Qualification Program

The TUNE Qualification Program allows TUNE Marketing Console (TMC) users to demonstrate their mastery of TUNE products. Study, learn, and test your expertise to join industry and product leaders as a TUNE Qualified user.


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A self-paced, interactive e-learning for the mobile marketer. Get quick refreshers across key topics.

 Product Updates

Feature releases and updates to help you stay in the know

Product Update December 2016

Own the competitive advantage with new keyword suggestions With millions of apps to choose from in the app stores, it’s hard for marketers to reach consumers. Using — and testing — the right keywords is a critical part of app store optimization (ASO) and increasing your app’s discoverability. TUNE’s App Store Analytics has been [...]

Product Update September 2016

New SDK v4.8 will support Apple Search Ads at launch As soon as Apple turns on Apple App Store Search Ads for iOS 10 in late-September, 2016, if you have the most recent TMC SDK v4.8 (available here), you’ll be able to attribute installs and purchases from your Apple Search Ads campaigns in the [...]

Product Update August 2016

TUNE Business Intelligence Traffic Quality Scorecard Helps Increase ROI, Fights “Fraud” When it comes to the hot topic of traffic quality, TUNE plays a critical role in facilitating transparency between you and your ad partners. The powerful new Business Intelligence Traffic Quality Scorecard allows you to evaluate your partners' traffic quality using a combination [...]

Product Update July 2016

App Store Analytics' New and Improved Dashboard A new and improved dashboard — the entry point to App Store Analytics — now offers much faster page load times (up to 8.5x faster) and easier navigation to your apps, especially if you’re tracking several of them. INCREASE APP DISCOVERABILITY App Store Analytics A/B Testing Now Shows Winners [...]

Product Update June 2016

Offline Analysis Becomes Easier with New Export Builder Doing offline analysis on your app store keywords just got easier. You can now use the new Export Builder in App Store Analytics to export data immediately — instead of waiting for TUNE to pull reporting and email it to you — while gaining flexibility in [...]

Improve User Engagement | Enable Your Agency

  Optimize User Engagement with New Features in In-App Marketing Improve engagement with your users by delivering the right amount of marketing at the right time. Frequency capping for push notifications limits the number of times a user will receive a specific notification at a campaign level, or any notification at a global level, within [...]

Reach the Right Audience with New Audiences Feature

New Audiences Feature | One Measurement URL  View Online TUNE Product Updates Reach the Right Audience with New Audiences Feature Relevance is critical to effective marketing; deliver an ad to a non-prospect and you've wasted an impression or upset an already engaged user. TUNE's Audiences, now available in Attribution Analytics, allows you to create tailored segments of [...]

New Competitor Rankings Page in App Store

  New Competitor Rankings Page in App Store Analytics View Online TUNE Product Updates How Does your Competition Rank in the App Store? App Store Analytics now has a new Competitor Rankings page to help you size up your competition. This page provides you with a snapshot of how your app ranks against your competitor's apps in Top [...]

Updating Your SDK | Ad Spend Report deprecated | Audience Alpha Available to Agencies

  TUNE Product Updates Audience Alpha Now Available to Agencies TMC agency permissions have been extended to Audience. Once enabled by their advertiser, an agency has the ability to login to Audience to create, report on, and  export user segments on behalf of the advertiser they represent. There are three permission levels: "Organics," allowing advertisers to  hide organic [...]

[Product Update] Easier Integration with App Analytics on iTunes Connect

    View Online Many app marketers use App Analytics on iTunes Connect for basic reporting needs. Integrating your app with App Analytics on iTunes connect in the TUNE® Marketing Console (TMC) just got easier. When creating a measurement URL for a campaign with an ad partner in the TMC, advertisers now have the option to [...]