Become comfortable with Attribution Analytics (AA) by learning the essentials: setting up campaigns and using our most robust reports.
Who do you work with?
Enable partners you already know in your platform.
➢ Setting up an Integrated Advertising Partner
Starting the attribution process
Prepare your partners to start measuring sessions, returning data, and forwarding users.
➢ Creating a TUNE Link
Letting users skip the app store
Make deep links in AA to route existing users directly into your app.
➢ Creating & Using Deep Link URLs
Returning data to your partners
Create and modify postbacks to notify your partners of conversion events.
➢ Setting Up Postback URLs
Landing page variety
Set up destinations and choose where to redirect users on click.
➢ Adding Additional Destination URLs
Overview of reporting in AA
Get a quick summary of each report and when you can expect to use it.
➢ The Basics of Attribution Analytics Reporting
Aggregated campaign performance
Stay up to date on overall performance across multiple publishers and apps.
➢ Actuals Report Overview
Detailed measurement data
Monitor incoming data at the level of individual clicks, installs, postbacks, and more.
➢ Logs Report Overview
TUNE link parameters
Pull in more click data for measurement, reconciliation, and optimization.
➢ Effective TUNE Links
Postback macro reference tables
Automatically insert conversion data into your postbacks when they fire.
➢ Macros in Postback URLs
Dynamic values in landing page URLs
Automatically insert click or impression data into your destination URLs before the redirect.
➢ Macros in Destination URLs