Background & Setup

Getting started with Attribution Analytics (AA) can be a daunting task, especially for those new to the marketing industry. Here, we’ve put together some articles to get you going as quickly as possible.

Learn the Language

Unfamiliar with performance marketing?
Get to know who’s involved, what they do, and how they interact with each other.
➢ Intro to Marketing Attribution

Get to know measurement
Learn about the fundamental parts of attribution you’ll use in Attribution Analytics.
➢ Basics of Measurement with Attribution Analytics

Attribution methods
Dive a little deeper into how attribution works in AA.
TUNE Attribution Method Waterfall

Setting Up Your App

Step one
Enter your pre-production or app store-ready app into AA.
➢ Adding Your App

Add a test partner
Create an internal partner in AA for testing your setup.
➢ Setting Up an Internal Partner

Prepare your developer
Give your developer limited AA platform access before they implement the SDK.
➢ Adding a Developer User

SDK Setup & Testing

Implement the SDK
Communicate your needs and set your developer up to implement the TUNE SDK.
➢ Preparing for TUNE SDK Implementation

Test with a single device
Save your app testing settings with a test profile.
Creating a Test Profile

Attribution validation
Test your app measurement end-to-end before updating your app store listing.
Testing Your Mobile App

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