The mobile stats report is a focused version of the stats report that details mobile device and carrier information. Enterprise accounts can access this report by going to Reports > Mobile Stats Report from the main menu.
About This Report
This report works exactly as the stat report does (as described in the Using the Stat Report article), except that instead of reporting by affiliate sub IDs, the report offers five data points: device OS name and version, device brand and model, and mobile carrier network.
Note: When the Device OS, Device OS Version, Device Brand, Device Model, or Mobile Carrier fields are selected, you can only view data up to 6 months in the past (184 days).
Running the Report
Select the data, statistics, and other options as you would for the stat report, then schedule or run the report. The results will be aggregated based on the options and timeframe selected.
Due to the varying mobile devices and carriers in the market, there are some special notes to keep in mind when reviewing your mobile stats data.
Blank Device Data
If a field is blank, we were not able to capture the device information for that click.
Mobile Carriers Listing “?” Marks
When the Mobile Carrier field lists a question mark (“?”), that means the carrier data was missing. This is nearly always because the mobile device used wi-fi to access the offer, so wasn’t using mobile data at that time.
“Generic” Device Brands
Not every device brand is recognized or broadcasts its information. Devices listed as “Generic” have the name and version of the device’s OS for the Device Model field.