Creating an Offer

Step 4: Place Offer Conversion Pixel

After completing Step 3, you should see a page that looks something like this:

If you successfully created the offer but see a different set of options, you may have selected a different option for Conversion Tracking in step 2.
Now that you’ve created the offer, let’s hook your site up to register the conversion. To do that, first you get the offer conversion pixel, then you place it on one of your site’s pages. That page will be your conversion page.

Once copied, paste this offer conversion pixel code into a page on your site. To do that, you need to know two things: which page to use for your conversion page, and where on that page to place the conversion pixel code.

Important: Typically, you’ll send this to your advertisers for them to use instead of you using this code directly. For the purposes of this test, we’ll pretend that you’re also your advertiser.

Start by copying the conversion pixel code from the Pixel Code field. Your code will look something like this:

<!– Offer Conversion: Most Awesome Game Offer (iPhone, Free, CA, 25MB) –>
<iframe src=”″ scrolling=”no” frameborder=”0″ width=”1″ height=”1″></iframe>
<!– // End Offer Conversion –>

What page to use for tracking conversions: The page you place the conversion pixel code should be for whatever point or task indicates that a user has completed a conversion, such as completing a purchase or filling out a form. Many clients put this code on a “Thank You” or “Your Order is Complete” page. This tutorial can’t tell you which is the right page for your site.

Where on the page to place the code: The best place to place the conversion pixel code is right after the opening <body> tag, as in this example. (Our example page is actually much bigger than this, so we’re only showing you the important part.)

Once you’ve placed the conversion pixel code on your conversion page, move on to testing the offer.

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