Creating an Offer

Step 3: Enter Revenue & Payout

The sections after offer details are: Currency, Revenue, Payout, Goals, Settings, and Tracking. Now that you’ve entered information in the Details sections, we’ll progress through two other crucial offer elements: Revenue and Payout. This tutorial skips past the other sections, though it gives a brief description for each section, with links to related support articles.

Currency (Skipped)

If you have an Enterprise account, you can set the currency for individual offers. For information on setting up and using multiple currencies in your network, read our article on using multiple currencies.

Revenue

This section covers accounting for your revenue type, method, and amount you earn from your advertisers. Revenue and payout (the following section) are covered in detail in our Offer Payouts article.

For our example, we use the default “Revenue per Conversion” type and default method, and enter “3” in Revenue per Conversion—meaning we will earn $3 per conversation, or $3 RPA.

Revenue can contain five decimal places ($0.00000).

Revenue Type: This selection indicates what form of payout you expect from the advertiser. In brief:

  • Revenue per Conversion (RPA): Flat amount you earn per successful conversion (or similar action).
  • Revenue per Sale (RPS): Percentage amount you earn of total sales from conversions.
  • Revenue per Conversion plus Revenue per Sale (RPA + RPS): Both of the above combined.
  • Revenue per Click (RPC): Flat amount you earn per unique click.
  • Revenue per Thousand Impressions (RPM): Flat amount you earn for every 1,000 impressions.

Revenue Method: This option indicates which revenue model to use, whether it’s the default model or another such as tiered revenue or revenue groups. You’ll likely only see “Default” available unless you’ve gone further in setting up your network than we expected in this article.

Revenue per Conversion: This is the amount you earn based on the revenue type. Depending on what you have selected as your Revenue Type, this entry changes:

Payout

This section covers accounting for the payout type, method, and amount that your publishers earn. This section is set up similar to the Revenue section above; both sections are covered in the Offer Payouts article. For our example, we use the default “Cost per Conversion” type and default method, and enter “2” in Cost per Conversion—meaning we will earn $2 per conversation, or $2 CPA. That makes our profit per conversion $1.

Like with revenue, payout can contain five decimal places ($0.00000).

Payout Type: This selection indicates what form of payout you provide to the publisher. In brief:

  • Cost per Conversion (CPA): Flat amount publisher earns per successful conversion (or similar action).
  • Cost per Sale (CPS): Percentage amount publisher earns of total sales from conversions.
  • Cost per Conversion plus Cost per Sale (CPA + CPS): Both of the above combined.
  • Cost per Click (CPC): Flat amount publisher earns per unique click.
  • Cost per Thousand Impressions (CPM): Flat amount publisher earns for every 1,000 impressions.

Payout Method: This option indicates which payout model to use, whether it’s the default model or another such as tiered revenue or revenue groups. You’ll likely only see “Default” available unless you’ve gone further in setting up your network than we expected in this article. This doesn’t need to be the same method as the one used in revenue above, but in most cases it will be.

Cost per Conversion: This is the amount your publisher earns based on the payout type. Depending on what you have selected as your Payout Type, this entry changes:

Goals, Settings & Tracking (Skipped)

The last three sections on this page relate to offer options that you can adjust later, as you learn more about creating offers. Not all options in Settings and Tracking are immediately available on the Create Offer page. Some may be disabled depending on your account settings or level of account.

For more information about these features, you can check out these other support articles:

Done with Revenue & Payout

Once you’re done, click Add Offer. The page that appears confirms that you’ve successfully created the offer, and provides options that are available now that the offer is made:

Continue this walkthrough to learn about retrieving and placing the offer’s conversion link.

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