Creating an Offer

Step 2: Enter Offer Details

The first section of this form is Details, where you enter in the offer’s basic information. Fill in each field to the best of your ability; you can always change these values after the offer is created.

General Offer Information

Advertiser: This is the advertiser for this offer, form the list of advertisers defined in your network. If you haven’t set up any advertisers yet, leave this blank. You can edit the offer later to set the advertiser.

Name: This is the name of the product for this offer. Give your offer a clear name that your partners will understand. Some clients include other information here, such as operating system or device type, target countries and regions, or file size.

Offer Classifications & Tags

Classifications and tags help organize offers in your network, both for network employees and partners with whom you work.

Channel: This classification describes the advertising channel for this offer. In this walkthrough, let’s assume we want to promote this offer on mobile devices.

Operating System: This classification describes the operating system for this offer. In this walkthrough, the product only applies to iOS devices.

Incentive: This classification describes the incentive status of the offer. In this walkthrough, our advertiser set a traffic restriction of no incentivized traffic.

Vertical: This classification describes the market segment addressed by the offer. In this walkthrough, the product is a mobile game.

Conversion Type: This classification describes the conversion type for the offer. In this walkthrough, our advertiser accepts app installation and app open as the conversion.

Media Placements: This classification describes the ad locations for the offer. Some examples of media placements are blog, email, and video placements.

Tags: Offer tags are customizable labels you can also apply to advertisers and partners in your network. In this walkthrough, we won’t use any tags.

Other Offer Information

The above fields are useful for identifying and organizing offers, but partners need more information they can use to decide on offers they want to run. Two of these fields, Preview URL and Default Offer URL, should be provided to you by the offer’s advertiser. For this example, you don’t need to worry about these elements.

Description: This is a brief summary of the offer. Partners viewing this offer will read the description to have an idea of what is being promoted. You can use standard HTML formatting in this field. For information like traffic restrictions (such as “no incentivized traffic”), it’s good practice to use the separate offer classification dropdown menus instead. These provide a more streamlined reporting experience for you, and save space in the description as well.

Note: For security purposes, the embed, object, and script HTML tags are not displayed or rendered in the your platform.

Preview URL: This is the URL where partners can view the offer landing page from, or where the traffic ends up at when they click on a partner’s tracking link or banner. This URL must begin with “http://” or “https://”. Typically, this is the page your offer redirects to after clicking on the tracking link, but that’s not required. Preview URLs can be up to 500 characters long. This field should be provided to you by the offer’s advertiser.

Default Offer URL: This is the URL where traffic is redirected by your network to track the user session. There is where you include any values pertinent to the advertiser, such as a partner’s ID value or a session transaction ID. Like with the Preview URL, this field needs to start with “http://” or “https://”. Offer URLs can be up to 2048 characters long. This field should be provided to you by the offer’s advertiser.

It’s likely that you’ll later want to dynamically insert different values into the default offer URL for your advertiser. To learn more about that process, read our Passing Values to an Offer URL article.

Important: Don’t confuse Default Offer URL with Preview URL.The Default Offer URL is where traffic flows after offers are clicked on. The Preview URL is used by partners to preview where the offer will direct traffic.

Conversion Tracking: This setting tells the ad server how to handle tracking a user’s click and conversion. The default is “HTTP iFrame Pixel”. The options here are complex and explained in basic terms in our Attribution Methods in TUNE article. The first four are “client-side” methods of tracking clicks and conversions, meaning they rely on the user’s browser for tracking. We’ll explain what “client-side” means in a moment.

  • HTTP iFrame Pixel: The most common client-side method for tracking clicks and conversions.
  • HTTPS iFrame Pixel: Same as “HTTP iFrame Pixel”, except it uses a secure connection (HTTPS). This is important for ads also using HTTPS.
  • HTTP Image Pixel: The method to use if you run into problems using an iFrame Pixel.
  • HTTPS Image Pixel: Same as “HTTP Image Pixel”, except it uses a secure connection (HTTPS). This is important for ads also using HTTPS.

The last two methods are “server-side,” meaning they use code embedded in an advertiser’s site to track the click and conversion.

  • Server Postback w/Transaction ID: The best method for tracking clicks and conversions.
  • Server Postback w/Partner ID: The method to use if you run into problems with using transaction ID.

The difference between “client-side” and “server-side” has to do with how conversions are tracked. Server-side methods are by far more reliable, but they’re more complex and technical than client-side methods, and not every partner can use server-side methods.

For our example, we leave the field with “HTTP iFrame Pixel” selected. When you aren’t sure which option to select, leave “HTTP iFrame Pixel” selected and edit the offer later if needed.

Status: With this setting you can set the status of the offer to be:

  • Active: The offer is visible to partners. Partners can access it and run traffic to it.
  • Paused: Paused offer traffic can have a redirect offer to redirect to so the user can still convert. Offers that pass their Expiration Date (see below) act like paused offers.
  • Pending: The offer is able to be tested. You can run manually clicks and conversions to test it, but the offer doesn’t show or is available to partners.
  • Deleted: The offer can’t be viewed in the partner’s end. (You can retrieve deleted offers later in the Manage Offers page.)

By default, offers are set to the “Pending” status. We recommend keeping the offer set to “Pending” while setting it up, and setting it to “Active” once everything is ready for partners to promote.

Expiration Date: This is the date when this offer expires. All offers have an expiration date, and act like paused offers (but stay listed as their previous status) starting on this date. By default, the expiration date is one year from today’s date.

Categories: This is where you select one or more offer categories to associate with this offer from the list of active categories you’ve made for your network. You won’t see this field if you have no offer categories set up. For more information on this topic, read our article on Offer Categories.

Reference ID: This is a value that you can pass through the Default Offer URL for your own purposes.

Note: Here, you can write notes to yourself and other network administrators. Partners in your network cannot see this note, so don’t put anything in this field that you want them to see. Include all notes you want partners to have in your Details field.

Done with Entering Details

Once you’re done entering information in the Details section, move on to entering revenue and payout.

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