A few months ago, we made App Store Analytics (part of the TUNE® Marketing Console) data available in the publisher interface in order to provide app insight to publishers. Since launch, along with receiving some very positive feedback for that feature, we’ve also gotten requests to have that data available in the network platform. Today, we’re excited to announce the launch of App Store Analytics data in the network platform!
In the offer details page under the Metrics section, you will now see a mobile icon along with the clickable text Show App Store Analytics Data. By clicking on the text, it’ll open a pop-up window to show you the App Store Analytics data related to that app.
On the App Store Analytics Data page, you’ll see the following sections:
- Offer summary: this section shows the offer name, thumbnail, and an icon indicating whether it is an iOS or Android app.
- 90 day popularity: this section includes the Popularity over 90 Days chart that shows the popularity trend over the last 90 days for the app. The popularity score is a TUNE proprietary metric that is calculated by using multiple KPIs. The 90 Day Popularity Score box shows the highest, lowest, and average popularity score of that app as reflected in the chart on the left of the scores. Review rates are also provided in this section.
- Screenshots: any screenshots of the app that are available are displayed.
- Description and details: additional descriptions and details for the app are listed in this section.
This feature is automatically added to the network platform with no setting changes needed. Check out our App Store Analytics documentation to learn more. Please contact your HasOffers account manager for any questions or concerns.